Scale your media
buying capacity.
Instantly.

Kovva's Media Buying Agents help agencies and brands execute faster, scale effortlessly, and do more with less.

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Integrated with the platforms your team already uses

The Trade Desk The Trade Desk
Campaign Manager 360 Campaign Manager 360
Display & Video 360 Display & Video 360
Google Ads Google Ads
Meta Ads Meta Ads
Amazon Ads Amazon Ads
Reddit Ads
Slack Slack
Microsoft Outlook Microsoft Outlook
Excel Excel
OneDrive OneDrive
LinkedIn LinkedIn
Microsoft PowerPoint PowerPoint
Pinterest Pinterest
Zoom Zoom
Walmart Connect Walmart Connect
Google Analytics Google Analytics
TikTok TikTok
50+
integrations
Kovva media buying agent
The Product

Your Media
Buying Agent.

Kovva functions as an AI media buying assistant, integrated with the platforms and tools you already use.

  • 🔗

    Cross-Channel Integrations

    DSPs, SSPs, Social, Search, Creative AdServers, data visualization solutions, measurement partners, audience providers, Excel, PowerPoint and more.

  • 🧠

    Trained like a teammate

    Build on the Agent's deep ad tech and media buying expertise by sharing your agency and account-specific guidelines and workflows.

  • 💬

    Works where you work

    Available in Slack, Email, Zoom, Teams or Web. Tag it mid-thread, ask a question during a campaign, let it surface anomalies, provide account updates, or even draft emails and compile summaries on your behalf.

What Kovva Does

Built for every meeting,
report, and fire drill in between.

On-Demand Campaign Intelligence

Get real-time answers to campaign and performance questions across Slack, email, and web - synthesising data from multiple platforms. Supports root-cause analysis, retains historical context, and surfaces what's happening, why, and what to do next.

Performance Monitoring & Optimisation

Continuously monitors cross-platform performance to surface anomalies, delivery risks, and pacing issues. Recommends configuration-level optimisations, provides budget allocation scenarios, and reconciles discrepancies across DSPs, ad servers, and attribution data.

Reporting & QBR Generation

Automatically generates cross-platform performance summaries, executive updates, and QBR-ready narratives, charts, and tables. Translates platform metrics into clear business insights tailored to different audiences and levels of seniority.

Campaign Setup & QA Support

Assists with campaign setup by translating approved media plans into platform configurations, validating settings, uploading creatives, and running agency-specific QA checks - reducing errors and automating established workflows.

How it works

Cross-platform budget
allocation.

Stop exporting performance reports from multiple platforms to determine where to shift budgets or maximise ROI of incremental budget. Kovva gives you a data-backed recommendation with channel-by-channel breakdown.

Cross-platform budget allocation
Where should the next $50K go?
Campaign QA & Troubleshooting
Validate before launch
Performance monitoring
Which live campaigns are at risk of underdelivering, and why?
Discrepancy monitoring
Impression & click discrepancies across platforms
Analysis & Insights
Top insights, export-ready
Seamless handovers
Full context, instantly prepared
kovva · Agent
Live
T
Where should an incremental $50K go across Meta, YouTube, TTD, and DV360?
K
Based on 30-day performance across Helio Co.:
YouTube
ROAS 4.2× · VCR 72%
↑ Recommend
The Trade Desk
ROAS 3.1× · CTV scale available
↑ Recommend
DV360
ROAS 2.9× · Display CPM efficient
Steady
Meta
ROAS 2.8× · Freq 6.4 avg
Saturating
Allocate $30K to YouTube + $15K TTD CTV + $5K DV360. Hold Meta until frequency resets.
kovva · Agent
Live
T
Validate Driftline's campaign – it goes live in 24 hours.
K
QA complete for Driftline – Summer Awareness:
Conversion pixel firingPass
Naming conventions correctPass
%%CLICK_URL%% macro missing on 2 creativesFix
!
Possible double-counting in GA4Review
→ Fix macro in CM360
kovva · Agent
Live
T
Which live campaigns are at risk of underdelivering, and why?
K
3 campaigns need attention this week:
Lumora – Awareness Q2Pacing 61% · 4 days left
Velesti – RetargetingPacing 54% · CPC 2.1× goal
Arcovo – CTV LaunchDelivery 49% · supply constrained
→ View recommended fixes
kovva · Agent
Live
T
Are there impression discrepancies between TTD and DCM?
K
Discrepancy report – TTD vs DCM, last 7 days:
Lumora – Brand Awareness Q2
Within expected variance between DSP and third-party ad server. No action required.
3%
Arcovo – CTV Launch
Discrepancy exceeds acceptable threshold. Likely tracking or macro misconfiguration – investigate immediately.
24%
Velesti – Retargeting
Impression counts align (<2%). However, TTD is registering zero clicks – click tracker macro may not be implemented correctly on creatives.
⚠ Clicks
→ Export discrepancy report
kovva · Agent
Live
T
What are the top 3 insights to share with the client this week?
K
Client-ready summary:
1
CTV outperforming display – 3.8× ROAS vs 1.9×. Recommend shifting $20K in Q3.
2
Creative fatigue on 2 ads – CTR dropped 34% over 14 days. New assets needed.
3
18% audience overlap across retargeting segments. Suppression list recommended.
→ Export as PowerPoint
kovva · Agent
Live
T
Prepare a handover for a new trader covering current performance, recent changes, and open issues.
K
Handover brief – generated now:
Current performance
Portfolio pacing at 74% overall. Lumora and Arcovo flagged as at-risk with <5 days remaining.
YouTube ROAS leading at 4.2×. Meta frequency elevated at 6.4 – recommend holding spend.
Recent changes
$30K shifted from Meta to YouTube + TTD CTV on Monday following ROAS review.
Driftline campaign paused pending click macro fix on 2 creatives in CM360.
Open issues
Arcovo CTV impression discrepancy at 24% vs DCM – root cause under investigation.
Velesti click tracker returning zero in TTD – macro implementation to be verified.
→ Export as PDF handover doc
The Problem

Media Buying is a people-powered system,
operating at machine scale.

Most of the work of media buyers lives between platforms: assembling context across spreadsheets, emails, and Slack threads; reconciling omni-channel performance data; troubleshooting delivery; resolving discrepancies; explaining trends and anomalies.

"The best media teams shouldn't spend their mornings in spreadsheets. We're building the agent that handles the operational layer - so media buyers can own the judgment layer."
What we believe
01

Augment, don't replace

Kovva is a copilot. It raises the ceiling on what a media buyer can manage and deliver - it doesn't replace their expertise or judgment.

02

Transparency is non-negotiable

Every answer, recommendation, and action comes with an explanation and a citation. You always know why - and you're always in control.

03

Built for the media buyer first

Adoption that has to be manager-mandated fails. And media buyers don't need another dashboard or point solution.

About Us

Built by people who've
lived the problem.

We've spent years inside agencies and ad tech. We know what breaks, what eats the day, and what a media buyer actually needs. Kovva is the product we always wished existed.

James Hassett
James Hassett
Co-Founder & CTO

Built a DSP, acquired by PubMatic. Former AI Engineer at Tesla & Rio Tinto.

Andrew Mueller
Andrew Mueller
Co-Founder & VP Data Science

Former Data Scientist at Nielsen. 15 years in AI/ML innovation and data science in AdTech.

Tanja Mimica
Tanja Mimica
Co-Founder & COO

Programmatic Trader & previous co-founder with a successful AdTech exit.

Early Access

Ready to manage your media buys smarter?

We're onboarding agencies and in-house teams in small cohorts. Apply now to be among the first to work with Kovva.

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